PHILADELPHIA — Cable TV giant Comcast is launching a new subscription video service that will enable its customers to instantly view movies and TV shows both in and out of the home.

The service, called Xfinity Streampix, will be available this week to Xfinity video customers. The company said Tuesday that it will allow customers to access programming on multiple screens and devices including TVs, online platforms and mobile devices.

In the coming year, Streampix will be available on additional devices such as Xbox 360 and those powered by Android.

This new service complements the 75,000 TV shows and movies now available on Xfinity On Demand and XfinityTV.com as well as through the Xfinity TV app.

The Philadelphia-based Comcast is the nation’s largest cable TV provider.

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